ETF Textile company, which won awards in the "Best of Show" competition held in the USA and attracted attention with its innovations produced T-shirts for companies such as Nike and Adidas and in 2005 made investment of 1 million dollar into the hotel named Xanadu Snow White and stepped into the tourism sector. Xanadu Snow White located in Erzurum Palandöken ski resort known in Turkey by the best beautiful natural slopes brings adrenaline and entertainment fans together. Thanks to its special snowing system and illuminated slopes ski entertainment continues every day between 08:00 and 20:00 from December until the end of March. Standing out with its winter sports, the hotel also positioning itself as a five star city hotel opened for 12 months in Erzurum and its surroundings. In 2012 Xanadu Snow White Hotel got award of the best sports investment in Turkey, in 2013 it was awarded as the best ski hotel in Turkey.